“The New Black doesn’t blame other races for our issues. The New Black dreams and realizes that it’s not a pigmentation; it’s a mentality. And it’s either going to work for you, or it’s going to work against you. And you’ve got to pick the side you’re gonna be on.” producer and rapper Pharrell Williams said to Oprah Winfrey in the spring of 2014.
So what does this New Blackness actually mean and what does it entail?
The capitalized Black vs lowercase white:
“I have chosen to capitalize the word “Black” and lowercase “white” throughout this book. I believe “Black” constitutes a group, an ethnicity equivalent to African-American, Negro, or, in terms of a sense of ethnic cohesion, Irish, Polish, or Chinese. I don’t believe that whiteness merits the same treatment. Most American whites think of themselves as Italian-American or Jewish or otherwise relating to other past connections that Blacks cannot make because of the familial and national disruptions of slavery. So to me, because Black speaks to an unknown familial/national past it deserves capitalization.” (Touré, 2011 p VII)
Touré, Who’s afraid of Post-Blackness, Free Press, 2011
“I write “Black” with a capital B because this term addresses first and foremost political and historical dimensions of the concept of Blackness, and relates only indirectly to skin complexion. The term “white”, in contrast, is not capitalised, since this would obscure the term “Black” as an act of political empowerment and as a socio-political construct.” (Adusei-Poku, 2014, p 7)
Nana Adusei-Poku, A Stake in the Unknown, Hogeschool Rotterdam Uitgeverij, 2014
“When it comes to defending Barack against the charge that he’s not Black enough, I tell folk, ‘Well, I’ve know him for over fifteen years, and what I’ve noticed is that he’s proud of his race, but that doesn’t capture the range of his identity. He’s rooted in, but not restricted by his Blackness‘” (quote by Michael Eric Dyson in the forword of “Who’s afraid of Post-Blackness” by Touré).