Representation&Semiotics

Stuart Hall’s Representation Theory Explained in 7 minutes

The Media Insider:  “In this video, aimed at A-level media studies students and teachers, I explain Stuart Halls ideas about representation, including hegemony, stereotypes and re-presentation. This theory links directly to reception theory too, but focuses more on how stereotypes are constructed by the media and the hegemonic elite. This means black communities, sexuality and gender are all represented in stereotypical ways to asserts dominance.”

https://www.youtube.com/watch?v=yJr0gO_-w_Q