The Original is an assignment given as part of a class called "Image & Spectacle"—The Remix For 2nd year Graphic Design Students @ Willem de Kooning Academy. Other classes are The Sample, The Copy, The Manipulation and The Combination.
DURING THE KICK-OFF, YOU ARE HANDED ONE ‘REMIX’ FROM MARK’S COLLECTION. FIND THE ‘ORIGINAL’ VERSION, DOCUMENT YOUR TRAIL AND COLLECT AS MANY VERSIONS AS POSSIBLE.
A hands-on understanding of visual analyses via searching in databases. Exploration of the concept of ‘remix’ and associating concepts: ‘original’ and ‘the myth of originality’, ‘reproduction’ and ‘version’.
1. Everyone gets a ‘remix’: an example of an image that is part of the ‘society of the spectacle’ as well as a ‘remix’
2. Find the original. Collect metadata: Title, author, subject, medium, date, place
3. Find/collect more ‘versions’.
4. Document / collect everything you find along the way that you think is relevant. Write down where you found it (source); a dummy, notebook, log, bookmarks.
5. Post it on the collective database (WordPress).
Ways to find the original (in random order)
— Look closely at the image. Again and again.
— Write down keywords of what you see.
— Write down what you associate it with, use you imagination.
— Write down what you know.
— Write down what you don’t know; formulate questions.
— Ask others (roommates, parents, friends, teachers) what they know about this image.
— Search for copies and visual rhymes by uploading it in: http://images.google.com and https://yandex.com/images/
— Search for metadata by uploading it in Jeffrey’s Image Metadata Viewer: http://exif.regex.info/exif.cgi
— Use several and combinations of keywords in 1. a search engine: google.com, images.google.com and scholar.google.com
— Search the media-library: https://hogeschoolrotterdam.on.worldcat.org/discovery
— Search one or more of the databases: https://static.mywdka.nl/researchstation/databases/
— Look for visual rhymes (=images that look like or repeat certain element of the image): offline (on the streets, in newspapers and magazines, in art(history)books) and online (videos on YouTube, Vimeo, Netflix, social media, Instagram, Facebook, Twitter, Pinterest,…)