Teaching

75 Remixes; part of The Original

2 september 2020
    
    The Original is an assignment given as part of a class called "Image & Spectacle"—The Remix For 2nd year Graphic Design Students @ Willem de Kooning Academy. Other classes are The Sample, The Copy, The Manipulation and The Combination.

    Assignment

    DURING THE KICK-OFF, YOU ARE HANDED ONE ‘REMIX’ FROM MARK’S COLLECTION. FIND THE ‘ORIGINAL’ VERSION, DOCUMENT YOUR TRAIL AND COLLECT AS MANY VERSIONS AS POSSIBLE.

     

    Goal
    A hands-on understanding of visual analyses via searching in databases. Exploration of the concept of ‘remix’ and associating concepts: ‘original’ and ‘the myth of originality’, ‘reproduction’ and ‘version’.

    Method

    1. Everyone gets a ‘remix’: an example of an image that is part of the ‘society of the spectacle’ as well as a ‘remix’
    2. Find the original. Collect metadata: Title, author, subject, medium, date, place
    3. Find/collect more ‘versions’.
    4. Document / collect everything you find
    along the way that you think is relevant. Write down where you found it (source); a dummy, notebook, log, bookmarks.
    5. Post it on the collective database (WordPress).

    Tips

    Ways to find the original (in random order)

    — Look closely at the image. Again and again.
    — Write down keywords of what you see.
    — Write down what you associate it with, use you imagination.
    — Write down what you know.
    — Write down what you don’t know; formulate questions.
    — Ask others (roommates, parents, friends, teachers) what they know about this image.
    — Search for copies and visual rhymes by uploading it in: http://images.google.com and https://yandex.com/images/
    — Search for metadata by uploading it in Jeffrey’s Image Metadata Viewer: http://exif.regex.info/exif.cgi
    — Use several and combinations of keywords in 1. a search engine: google.com, images.google.com and scholar.google.com
    — Search the media-library: https://hogeschoolrotterdam.on.worldcat.org/discovery
    — Search one or more of the databases: https://static.mywdka.nl/researchstation/databases/
    — Look for visual rhymes (=images that look like or repeat certain element of the image): offline (on the streets, in newspapers and magazines, in art(history)books) and online (videos on YouTube, Vimeo, Netflix, social media, Instagram, Facebook, Twitter, Pinterest,…)