1. Introduction

In our first meeting, we explore the possibilities of our collaboration; how the ambition and potential of the client match with the skills, expertise and drive of the Studio.

Topics The project and its origin story; references and inspiration; dreams and ambitions; limitations; design maturity.
Practical Time and planning; budget; possible outcomes.

What makes it POP? With empathy and critical curiosity, the Studio looks for the sweet spot where personal fascinations, professional ambitions and ideological motivations meet.

2. Brief > Debrief

We translate the results of the first meeting, supplemented with additional input, into an brief/debrief in which we formulate the expectations of the collaboration.

Topics Tasks and roles in the collaboration; relevancy and limits of the project; ambition and fascination translated into challenges and action; research questions and topic; possible outcomes.
Practical Document describing the different phases, including deadlines, presentation moments and costs.

What makes it POP? The expectations are described and are ambitious, realistic and inspiring and leave room for exploration.

3. Research & Analysis

The purpose of this phase is to gain an understanding of the project, the client, the stakeholders, the competition, the market, the target group/user and the context of the project.

Topics Human centered field research (observation and participation); internal and external analysis; visual analysis; expert interviews; corporate culture.
Practical presentation that shares insights of research and redefines the project and its challenges

What makes it POP? The Studio places an extra focus on socio-political and pop.cultural trends and how they manifest themselves visually. We research the industry’s visual language as part of cultural and historical context.

4. Concept & strategy

After feedback on the analysis, we start generating ideas that we bring together in (brand) values, positioning, visual concepts and storytelling. In conversation with the client (and possible stakeholders) a conceptual direction is chosen

Topics Brand/core values; concept & visual storytelling; propositions for building blocks and media applications.
Practical presentation of a selection of conceptual directions.

What makes it POP? Visual storytelling is essential. The Studio establishes a relationship between visual concepts and how that could be realised strategically.

5. Tactics & execution

This phase is characterized by the implementation of the conceptual and strategic directions into effective (media) products. The building blocks for the (brand) identity are the foundation of the strategic brand design that is able to grow and develop in the future.

Topics Identity toolkit or brand guide; communication tools & media products.
Practical Deadlines; instruction and guidance of production by third parties; planning & budget.

What makes it POP? The Studio for Visual Pop. Culture loves to make designs that are beautiful, professional and detailed, with the sole purpose to turn it into an effective and spectacular conceptual work.