Visual Identity Politics and Remix Society

Portfolio Design

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Pedro Bell on the importance of a visual concept as a band.

“If you have have group that has a concept that’s visual, people will buy the product,” [Pedro Bell] said. Groups like Mandrill and The Undisputed Truth were impressive, but didn’t have the longevity of Funkadelic because they lacked a coherent (literal) vision of themselves, and the world they were creating. “If you want to survive, you better have some visual concept, and if you really want to survive you better have more than that.”


5 categories

Incomplete timeline of human classification

2015 — Five tribes of youth in Amsterdam

1. Creatives
2. Fraturnity members
3. Ajax-fans
4. HipHop-fans
5. Foreign students