A Design Research on

Visual Identity Politics in an age of Cultural Diversity

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Encyclopedia of —isms

Stereotypes

T

Typing

class classificatory systems of difference individual member Richard Dyer role social stereotype Stuart Hall system of representation type

A type is any simple, vivid, memorable, easily grasped and widely recognized characterization in which a few traits are foregrounded and change or ‘development’ is kept to a minimum. — Richard Dyer

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Encyclopedia of —isms

S

Stereotypes

Stereotyping

abnormal difference exclusion fantasy imagination inequality nature power Richard Dyer simplifying stereotype Stuart Hall

Stereotyping reduces people to a few, simple, essential characteristics which are represented as fixed by Nature —Stuart Hall